One of the biggest areas of a photography business are individual headshots. There are professional photographers that focus their whole business around taking headshots for business people. In the past this was a small market only focusing on corporate executives and government officials. However, with the digital social age this market has expanded to not only corporate executive/government officials, but now to anybody with a social media account and individuals marketing themselves. Such as a student/individual trying to find a new job, to a professional trying increase their marketing materials, realtors, doctors, and the list goes on and on..
Focusing on Headshots
Now a days anyone can take a headshot with the devices, however, in order to get a professional headshot there are areas we need to focus on to capture how the client wants express themselves.
Lighting can give so many different expressions, so getting the lighting correct can really display the character of the individual. It can show elegance, power and portray a true leader.
Background can express professionalism or adventurous individual. This could be anything from nature just a plain white background. However, we need to focus on the colors the individual is wearing before truly picking a background. Don’t blend the individual into the background color. Make sure they kind of stick out and have a depth of field to their headshots.
Posing is everything. You can express caring, power, leadership and sensual in just a few simple poses.
If you focus on these areas you can definitely produce some great headshots for individuals and start to build a bigger photography business.
Here are some recent examples: